Bangladesh is the country of the rickshaw. The rickshaw is one of the main forms of transport and for many people their source of income. However, most of the rickshaws do not have any lighting and as a result they get involved in many road crashes during night time.
Holcim Bangladesh and Safe Crossings has started a campaign in Dhaka to train rickshaw drivers about the importance of being visible for other road users. As part of this campaign, Holcim Bangladesh sponsors reflectors that will be distributed to the rickshaw drivers. This is a very effective way to reduce the road crashes with rickshaws and at the same time a good way for Holcim to show their commitment to the local communities where they are working.