Why Road Safety

See the importance

Road safety is a large and fast growing problem, especially in low- and middle income countries. Every year over 1 million people die as result of a road crash and over 100 million people get injured. 90% of all road traffic crashes occur in low- and middle income countries and with increasing traffic, these numbers are rising fast.

We believe investing in road safety creates enormous health, social and economic benefits for communities.

Many road crashes can be prevented by relatively simple interventions that are effective, low-cost, and sustainable. Because the knowlegde is available, the right investment can create a much safer road.